When you compare service contract offers, the easiest thing to lose track of is which document you are actually comparing. A sales pitch, a brochure, a quote, and the signed form can each describe a different product. The form title, along with any edition or revision label printed on it, gives you a fixed point to check.
Ask for the form that will be signed. Request the blank form the seller intends to use, not a summary. Note its title, any edition or revision label, and the name of the company printed on it. Keep that copy with your notes.
Match the form to the pitch. Compare the title on the form with the name the seller used when describing the offer. If the two do not line up, ask which one you will be bound by. A mismatch is a question to resolve in writing, not a verdict on the seller.
Match the form to the roster. If the state where you live publishes a roster of service contract sellers, find the entry for the seller and compare the name there with the name on the form. Check the as-of date of the roster as well. The state page on this site for each state names the regulator, cites the statute or program, and says whether a roster is printed in full. For example, the Florida rules and roster page is at statecoverageindex.com/florida.html. This edition has not read every state, and a state page that has not been read says so.
Do not read a roster entry as a quality rating. Appearing on a roster or filing with a regulator is a registration step. It shows that a listing exists on a date. It does not show that the contract is good, that the seller is well run, or that claims will be handled well. Keep those questions separate from the listing check.
Ask where the seller operates. If a seller offers contracts in more than one state, ask which form is used in each one. The state rules that apply depend on where you live, not on where the seller is based, so the form and the rules must match your address.
If a form does not appear where you expected it to, write that down and ask the seller and the state office how to confirm it. Do not assume the contract is invalid, and do not assume it is sound. Use the question to decide what to check next.